Joe Coulombe
Author
Description
"In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operated--from bringing in unusual products from around the world and promoting them in Fearless Flyer, to giving his stores a tiki theme to reinforce the exotic trader ship concept. Joe shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How...